Applying Social Franchising Techniques to Youth Reproductive Health/HIV Services

In a commercial franchise, a company offers a blueprint of how to sell its product, and a local business buys the right to use the blueprint, usually in a particular geographical area under certain rules. The public health field has begun to draw on the tools and techniques of commercial franchising, giving birth to the term “social franchising.”

This report examines social franchising techniques for youth programs, and sample franchise package for youth services. It then comprehensively examines various franchising models (joint venture, community, private provider and governmental).

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