Brand & Positioning

Whether you're delivering a product or a service to a population, or you're working to improve your own organization, branding and positioning are critical to success. This lecture, delivered at The George Washington University, explains how PSI - a global health social marketing organization - approaches branding and positioning.

The presentation compliments the detailed breakdown of a what constitutes and brand and thoughtful positioning with actual examples from PSI's work in the field.

Resource Location

Comments and Ratings