Idea Identification & Feasibility Analysis
Many a great business starts with an idea that is relentlessly pursued by a dogged entrepreneur. While this process isn’t unknown in the field of social enterprise, there are many reasons for being cautious about the idea you pursue. It is not a matter of just some sorts of sectors being better than others. Indeed, many different business ideas have been embodied in social enterprises. The real issue is how you go about the idea selection process. That is what this chapter is all about.