Small Player High Stakes

There are two aspects to this paper. First a sharing of my experience of being a small farmer, a woman farmer, an organic farmer as well as a farmer of a product, Jamaica Blue Mountain Coffee, which is regulated from the industry perspective of large producers. And, second the Rowan’s Royale experience, at the personal level, cannot be separated from the context in which it operates. These include a range of challenges both local and international.

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