Four Models for Managing Digital at Your Organization

What’s the best way to manage digital at your organization? While no two organizations look the same, there are typically four models: informal, centralized, independent, and hybrid.

This article reviews approaches for managing digital operations, and highlights that the most progressive organizations are learning to be like the web—they distribute digital staff across key departments, with a core group of experts that lead key initiatives, set up frameworks, and connect the dots while supporting others to lead.

This is the second of a 3-part post.

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