Module 4 - Products and Markets

Social Enterprise Learning Toolkit

This module of the Social Enterprise Learning Toolkit discusses products and markets for social enterprise. Identification and understanding of your Product and Market is a key element to business, but may be new to many non-profits as it gets to the core of the business side of social enterprise.

The Social Enterprise Learning Toolkit comprises the following eight modules: 1) Governance, 2) Leadership, 3) Financial Analysis and Social Value Models, 4) Product and Markets, 5) Business Operations, 6) Customer Relations, 7) Marketing, and 8) Risk Analysis.

Each module has its own slideshow presentation (which includes a worksheet at the end) as well as key documents to download and links to other related resources.

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