Marketing in a Rural Area

Many marketing strategies are targeted towards enterprises in urban areas, despite much entrepreneurial activity in rural locations. Teach A Man To Fish has found that a 'one size fits all' approach is often not successful, and so developed an information sheet to support rural entrepreneurs on marketing their business, from finding their customers to developing effective approaches to promote their business.

This information sheet is distributed to all of Teach A Man To Fish's budding rural entrepreneurs and volunteers working in the field, and has proven to help entrepreneurs to understand many of the resources that are available to them and how to utilise them effectively.

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