Appraising Business Ideas
Authors Jeffrey Pfeffer & Robert I. Sutto offer 7 rules to keep in mind when evaluating or developing business ideas.
- Make sure the cause came before the effect.
- Remember that correlation does not mean causation.
- Don’t rely on success (and failure) stories.
- Be suspicious of gurus and breakthroughs.
- Take a dispassionate approach to ideologies and theories.
- Treat old ideas as if they are old ideas.
- Admit uncertainties and drawbacks.