The co-author of this case study, Owen Jarvis, explains how his promising social enterprise, once proclaimed as the poster child of British social enterprise, failed as they expanded through franchising. This article is based on his experiences, interviews, and analysis about his company, Aspire, ranging from flaws in the business model, unrealistic expectations, and issues with employee management. Overall, this case study prompts the question of whether or not social enterprises can grow through franchising, and how social enterprises can learn from Aspire's mistakes.