Product & Service Design

From "The Manual for Developing Social Enterprises"

A business will succeed if its product and how it is marketed has a close fit with how, when and why the customer makes a buying decision. Put simply, if people never listen to the radio or don't trust credit cards, advertising on the radio won't reach them and selling goods online just doesn't work for some customers. Your advertising method must have a match with customer's usual way of making buying decisions. This manual will help address such issues.

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